Month: April 2022
Assurance Financial CEO and President, Kenny Hodges, was featured in an article by National Mortgage News on the mortgage industry’s increasing alignment with sports brands.
“From bass fishing to the Super Bowl, lenders see a large pool of consumers they can reach through athletic sponsorships.
“When you’re in a college town – in general – those colleges are one of the biggest employers. They’re really the main show in town,” said Kenny Hodges, CEO and President of Assurance Financial. His company has established business partnerships with the athletic departments at Louisiana State University, located in Assurance’s home base of Baton Rouge, Louisiana, as well as with the University of Alabama, University of South Carolina and University of Louisiana-Lafayette.
The sponsorships also provide a natural link between a company and younger consumers ready to enter the workforce, who frequently settle near their alma mater. A lender’s association helps create top-of-mind awareness among them as they begin their careers and enter the home-buying age.
“If you can get behind those types of schools, and show your support, we hope it means something to our customers and to our referral partners,” Hodges said.”
Assurance Financial made the 2022 National Mortgage News list of top 50 Best Mortgage Companies to Work For! When we say our culture is different, we mean it, and we continue to prove it.
The awards program is dedicated to recognizing lenders that are supportive employers and providing them with employee feedback on their strengths and weaknesses. The program is a partnership between National Mortgage News and the Best Companies Group, which conducts extensive employee surveys and reviews employer reports on benefits and policies. The employee survey covers eight topics: Leadership and Planning; Corporate Culture and Communications; Role Satisfaction; Work Environment; Relationship with Supervisor; Training, Development and Resources; Pay and Benefits; and Overall Engagement.